Random Association

Random Association is an idea generation method which allows people to systematically generate new ideas through a fixed formula. Random mental inputs allow us to enter the existing patterns of our thinking at a different point, thus presenting us with a different path to an answer. The random word or image method is a powerful lateral-thinking technique that is easy to use. It is by far the simplest of all creative techniques and is widely used by people who need to create new ideas. The brain is an efficient self-organizing system, and very good at making connections. Almost any random word will stimulate ideas on the subject.